Browsing Management, Social Sciences and Humanities by Subject "4As Model"

Now showing items 1-1 of 1

Factors Affecting the Success of Rural Marketing in Sri Lanka; Special Reference to Small Electric Appliances

Bamunuarachchi, B; Jayawickrama, D; Wickramasinghe, S; Dharmasena, D; Gunathilake, L (2022-09)

Rural markets can be identified as an underutilized market opportunity that can be capitalized through better marketing strategies. Rural marketing is a marketing strategy which involves planning and impleme ...