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Explorations of factors affecting happiness of Sri Lankans
(2015)
Presently multidimensional measures of quality of life and happiness levels and well being are increasingly discussed and are considered as significant parameters in measuring a country’s development. While there are many ...
The Impact of Relationship Marketing on Brand Equity with Special Reference to Cinnamon Red Hotel in Sri Lanka
(2015)
This study is based on the impact of relationship marketing on brand equity with special reference to Cinnamon Red hotel in Sri Lanka. The exploratory research highlighted the link between relationship marketing and brand ...