Browsing by Subject "Customer Loyalty"
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Assessing Customer Relationship Management Strategies for Creating Customer Loyalty in Insurance Industry
(2015)In a strongly competitive and rapidly changing business environment, the need to be market focused and forming strong relationships with customers is more critical than any other time in the past. Today, organizations have ... -
Assessing Service Quality Factors for Building a Loyal Customer in Life insurance industry
(2018)During the recent years, life insurance industry experienced great reforms to improve their market density and penetration. When it comes to provide service to the customers, they lack behind in resulting to customer ... -
The Impact of Service Quality on Customer Loyalty in the Sri Lankan Hotel Sector (With Special Reference to ABC Hotel in Sri Lanka)
(2016)With the increase of tourist arrivals, the government of Sri Lanka are encouraging the hotels to enhance its star class in order to attract wealthy tourists. Therefore the existing hotels need to develop, maintain, and ...